Gaining Traction
Organizations seek ways to gain traction with their products and services to attract and retain customers and to garner marketshare.
In startups, we may burn the midnight oil and choose to do things that are not scalable to achieve early wins.
In larger organizations, we develop strategies that will allow us to utilize the leverage that we've earned due to our influence and size.
Leverage maximizes gains, but that is not enough. Effort is frustrated by a lack of purpose, focus, coordination.
We need traction to apply leverage. Without it, we slip and slide. Without it, we fall.
Strategic Transformation
Though organizations seek better ways to engage customers, empower their workforce, and attract investment for innovation and growth, most initiatives fail to deliver meaningful change.
A recent McKinsey study showed that almost 70% of digital transformation projects fail to meet their goals. Add the parade of improvement initiatives affectionately referred to as the flavor of the month, and it is no surprise that staff are dubious of the next great project.
Transformation requires determination and drive that only come from well-defined strategy and operational design, follow through and crystal clear communication.
We help organizations match the method to the mission.
A Holistic Approach
Strategic change requires a holistic view. To be successful, it must accommodate the perspective of the organization's customers, staff, and primary stakeholders in its mission, operating structure, product and service offerings, policies and procedures.
We cannot afford to ignore requirements in any of these areas. To do so would be to open the organization to loss of reputation, staffing issues, contractual disputes, regulatory scrutiny and fines. Is your organization experiencing any of these?
To be comprehensive in this way is so uncommon that if an organization were to excel at meeting customer, staff, and stakeholder needs, they would find themselves in a position of increasing competitive advantage.
Overcoming Waste
Too many organizations fail to meet their goals due to wasted effort. We see this in missed opportunities. We see this in lost revenue. We see this as good employees walk out the door.
What if we measured lost days per year, what would we find in your organization? What other metrics would you monitor to overcome waste? Delays, overtime, unnecessary calls... imagine if employees reported time wasted in meetings. How about time spent looking for something that should have been in a knowledgebase or CRM?
Most leaders would be surprised how much of their staff's time is spent on nonvalue add activities. They would be surprised how much of their customer's time is wasted. They'd be surprised how much money is lost due to that waste.
